#TrendWatch: Harry Styles and London Loves LA

 

 

Hipsta,

Please!

 

Harry Styles has been spotted wearing one of my favourite vintage brands.

 

Sophie and Ella Berman, sisters and co-founders of London Loves LA (LOLA), don't just provide high quality, one-off vintage pieces from secret LA locations, they offer a lifestyle and a story.

 

"LOLA is all about friendship, 90s love, and sisterhood. We place as much importance on the journey of the clothes as the products themselves."

 

The brand really focuses on how vintage is done stateside and, in particular, the LA attitude to life. This comes as a refreshing change to the typical 'thrift store and tea dress' vintage image promoted by the UK and Ireland scene in recent years.  

 

Mr Styles first sported the sisters' signature cross arrow (and apparently now unisex!) tee before contacting the girls for more designs.

 

My personal picks have to be the currently out-of-stock Bruce Springsteen oversized denim jacket and the 'Teenage Runaway' sweatshirt in black, worn by Harry and also available in an off-white/grey.

 

For a brand that has been receiving plenty of media attention lately, the prices are pretty reasonable. Tees and tanks from LOLA begin around the £18 mark. They also ship internationally and postage to Ireland comes to approximately £8.50.

 

 Their laid-back, nineties clothing and accessories range can be sourced either directly from their online boutique or through ASOS Marketplace.

 

 

 

Rebecca x